Sony A7rIV

As someone that has owned the A7r, the A7rII, and the A7rIII I was really excited about the potential for what Sony could do with the A7rIV. There is a lot of cool tech out there and a lot of cool implementation of that tech we’ve seen in other cameras. 

For example, the Fujifilm GFX100 with the rear screen on the grip or the customizable top display, the Canon with their touch-sensitive touch bar and flippy screen, the Panasonic S1R with the XQD and UHS-II memory card support and the Nikon Z7 with the massive 3.2″ screen with 2 million dot with really good IBIS.

As a leader in innovation, I was really expecting and anticipating Sony to bring something new to the table, some new designs, new interfaces, and new experiences to at least match the competition or hopefully leapfrog it.

Instead, they looked back to 2012 and fired back up the megapixel war.